Offending your readers is a way of getting them to pay attention. But make sure you are offending on purpose, with purpose, and not inadvertently. For instance, this grocery store chain should offer menstruating, irrational, hormonal women REAL chocolate for free, not some pseudo-healthy, overpriced imposter. Angry and offended bleeders will tear down the store searching for a chocolate in a shiny foil wrapper that has adorable advice and a pep talk printed on the inside. Also, raspberry was a poor choice for the featured package, right?